Privacy Policy
Effective Date: April 3rd 2026
Business Name: Malvern View Iris Photography
Location: Malvern, Worcestershire, WR13 5EA, United Kingdom
1. Who We Are
Malvern View Iris ("we", "us", "our") is the data controller responsible for your personal data. We specialise in iris photography and related services.
2. Information We Collect
We may collect and process the following categories of personal data:
a. Personal Information
Name
Email address
Phone number
Postal address
Date of birth (if required for booking)
Details of session participants
b. Image Data (Sensitive Content)
High-resolution photographs of your iris
Images captured during your photography session
Important: Iris images may be considered biometric data if used for identification purposes. We do not use your images for identification or biometric analysis.
c. Payment Information
Payment details are processed securely by third-party providers or we use bank transfers
We do not personally store card or banking details
3. How We Use Your Information
We use your personal data to:
Provide iris photography services and deliver purchased products
Process payments and manage bookings
Communicate with you regarding your session or enquiries
Provide customer support and handle feedback or complaints
Send marketing communications only where you have given consent
Comply with legal obligations and protect our legal rights
4. Use of Iris Images
Your images are treated with strict care and confidentiality.
We will:
Use your images only to fulfil your order (digital delivery)
Store and process images securely
Never sell or share your images for commercial purposes
We will only use your images for:
Portfolio, website, or social media marketing if you have given explicit written consent
You may withdraw your consent at any time.
5. Sharing Your Information
We may share your data with trusted third parties, including:
Payment processors and ticket sales platforms
Professional editing partners / platforms / software providers
Website hosting and IT service providers
All third parties are required to handle your data securely and in compliance with data protection laws.
We may also disclose information if required by law or to protect our legal rights.
6. Data Retention
We retain personal data and image files for up to five 1 year after your session, unless:
A longer retention period is required by law
You request deletion earlier (where applicable)
After this period, your data will be securely deleted or anonymised. With the exception of those images we have consent to use on our website and social media
7. Cookies
Our website may use cookies to:
Improve website functionality and user experience
Analyse website traffic
Remember your preferences
You can control or disable cookies through your browser settings.
8. Your Rights (UK GDPR)
Under UK data protection law, you have the right to:
Access the personal data we hold about you
Request correction of inaccurate or incomplete data
Request deletion of your data ("right to be forgotten")
Restrict or object to processing
Withdraw consent at any time (where processing is based on consent)
Lodge a complaint with the Information Commissioner's Office
9. Children’s Data
We do not knowingly collect personal data from children under 13 without parental or guardian consent. Where required, a responsible adult must provide consent for participation in photography sessions.
10. Data Security
We implement appropriate technical and organisational measures to protect your data, including:
Secure storage systems
Password-protected access
Restricted access to authorised personnel only
Internet security
11. Changes to This Policy
We may update this Privacy Policy from time to time. Updates will be posted on this page with a revised effective date.
12. Contact
If you have any questions or wish to exercise your rights, please contact:
Malvern View Iris (Cheryl Corbin)
Email: malvernviewiris@outlook.com
Location: Malvern, Worcestershire, WR13 5EA, United Kingdom